The Women’s National Basketball League (WNBL) is set to enter an exciting new chapter with the appointment of Jennie Sager as its next Chief Executive Officer. Announced by Wollemi Capital Group Syndicate (WCGS) and the National Basketball League (NBL), Sager’s appointment signals a bold step forward for the league as it prepares for a dynamic relaunch in the 2025/26 season.
Robyn Denholm, founder of Wollemi Capital Group Syndicate, expressed enthusiasm for Sager’s appointment, emphasizing its importance for the future of women’s sports in Australia: “This is an exciting step in building a strong and promising future for the WNBL and women’s sports in Australia. We look forward to working with Jennie and the team as we prepare for the 2025/26 season to re-launch the WNBL and elevate women’s basketball across Australia.”
Under new ownership by WCGS and the NBL since April 2025, the WNBL is poised to redefine its position as the premier league for women’s basketball in Australia.
Jennie Sager brings an impressive blend of professional expertise and personal passion to her new role. With a career spanning global roles at Nine Entertainment, Viacom/MTV, Twitter, and Nextdoor, Sager is renowned for her innovative leadership in the entertainment, media, and technology sectors.
She also has a strong connection to basketball, having competed at an elite level during her college years and staying actively involved in grassroots basketball through her local association. Beyond sports, Sager serves as the chair of the Australian Women in Music Awards and is a director of Sydney’s City Recital Hall, underscoring her dedication to fostering community impact and empowering women.
Sager shared her excitement about leading the WNBL into its next phase: “The WNBL represents the pinnacle of women’s basketball in Australia, and I am honoured to take on this role. I look forward to building on the league’s impressive legacy, listening to and learning from our talented players, dedicated teams, supporters, and key stakeholders, and finding new ways to connect with basketball fans across the country and the globe. Together, we will work to further the WNBL’s reputation as a premier destination for women’s basketball while driving greater representation and success for women in sport.”
Sager’s appointment comes at a pivotal time as the WNBL seeks to expand its reach, connect with fans globally, and reinforce its position as a trailblazer for women’s sports. Her proven track record in spearheading transformative projects and fostering community impact positions her as the ideal leader to guide the league into a brighter, more inclusive future.
As the WNBL gears up for its relaunch in the 2025/26 season, Sager’s leadership promises to bring fresh energy, innovative strategies, and a renewed focus on elevating the league’s profile. Fans, players, and stakeholders alike can look forward to a new era of growth and success for women’s basketball in Australia.
With Jennie Sager at the helm, the WNBL is not only poised for immediate impact but also set to inspire generations to come. This appointment is a clear declaration: the future of women’s basketball in Australia is brighter than ever.