In a landmark agreement with FIFA, DAZN has been announced as the exclusive broadcaster of the 2025 FIFA Club World Cup. The deal represents a major step forward for the sports streaming platform, which will provide free-to-view live streaming of all 63 matches from the expanded tournament to audiences worldwide.
Under the agreement, DAZN will also have the flexibility to sublicense broadcast rights to regional free-to-air television networks, ensuring maximum accessibility for fans. The partnership aligns with FIFA’s broader commercial strategy to expand the reach and profile of the Club World Cup, which will feature 32 of the world’s top clubs for the first time.
The 2025 FIFA Club World Cup will mark a significant transformation for the tournament, which has historically been a competition featuring winners of continental championships like the UEFA Champions League and the Copa Libertadores. The upcoming edition, however, will include 32 teams in a format similar to the FIFA World Cup, a move designed to elevate the tournament’s stature in global club football.
FIFA President Gianni Infantino expressed his enthusiasm for the partnership: “I am delighted to announce that FIFA, in partnership with DAZN and FIFA+, will bring the best of club football for free to fans everywhere in the world. Through this broadcasting agreement, billions of football fans worldwide can now watch what will be the most widely accessible club football tournament ever – and FOR FREE. Football unites the world.”
While FIFA’s expansion plans have faced some criticism, particularly concerning player workload and scheduling conflicts, the free-to-air model is a bold move aimed at increasing global exposure and growing the tournament’s fanbase.
This deal reinforces DAZN’s position as a major player in football broadcasting. Known for its global reach, DAZN has already secured international rights to several football competitions and domestic broadcasting rights for leagues such as Italy’s Serie A, France’s Ligue 1, and the National Leagues in England.
Shay Segev, CEO of DAZN, highlighted the significance of the partnership: “This groundbreaking deal with FIFA is a major milestone in DAZN’s journey to be the ultimate entertainment platform of choice for sports fans everywhere. We’re committed to ensuring that every fan can watch every moment of the thrilling action from this new prime club tournament.”
By offering free access to the 2025 FIFA Club World Cup, DAZN and FIFA are setting a precedent for inclusivity in sports broadcasting. With billions of fans expected to tune in, the partnership is poised to make the expanded Club World Cup one of the most widely viewed club tournaments in history.
For DAZN, this agreement further solidifies its reputation as a leading sports streaming platform. For FIFA, it’s an opportunity to turn the new Club World Cup into a marquee event on the global football calendar. Fans around the world can now look forward to an accessible and exciting showcase of the best in club football.