With his fierce battles and captivating character development, Ethan Page—known for his “All Ego” persona—has been causing a stir in WWE NXT. His recent success with Ringside Collectibles, where his action figures have surpassed even some of the greatest names in wrestling in terms of sales, shows that his power goes beyond the ring.
Dominance in NXT
Ethan Page has made a name for himself as a fierce opponent since his NXT debut. His fight with Je’Von Evans demonstrated his violent demeanor and skill. Page brutally attacked Evans in one of the most iconic scenes, putting a chair over his opponent’s head in one of the most savage scenes in NXT history. His standing as a top performer within the brand has been cemented by this intensity.

A Surprising Sales Surge
Strong rivalries and gripping plots have characterized Ethan Page’s ascent in WWE NXT. But both fans and industry insiders are taking notice of his recent success in the product market. Page claims that he topped the charts for two weeks in a row on Ringside Collectibles, outselling well-known artists like Chris Jericho, MJF, and Samoa Joe in the first week and taking the lead in the second.
Given the competitive nature of wrestling item sales, where established stars sometimes dominate, this achievement is particularly impressive. The fact that Page can outshine such well-known people shows how successful his branding is and how famous he is becoming.
The Role of Action Figures
The success of Page’s merchandise can be attributed in large part to the debut of his action figures in Mattel’s WWE Elite Series 119. Two distinct styles were unveiled: a chase version with gold and white accents and a normal version with red and white visuals. These figurines, which perfectly capture Page’s appearance and personality, have become popular among fans and collectors, increasing the sales of his items.
Ringside Collectibles Success
In addition to his achievements in the ring, Page has had considerable success in the field of merchandise. His action figures have surpassed well-known celebrities like Chris Jericho, MJF, and Samoa Joe to become bestsellers on Ringside Collectibles. “It is now 2 weeks in a row that I have been a top seller on Ringside Collectibles,” Page said with pride as she acknowledged this accomplishment.
His increasing fan base and marketability are reflected in the popularity of his figures, which include the rare pursuit variant with black trunks and gold-and-white “All Ego” symbols.

Beyond the Ring: Building a Brand
The success of Ethan Page goes beyond his achievements in the ring. A wide range of people have come to love him because of his genuine conversations about personal struggles, active interaction with fans on social media, and dedication to authenticity. Increased support and merchandise sales have resulted from this relationship, demonstrating the significance of personal branding in the modern wrestling industry.
The ‘All Ego’ Brand
The reason for Ethan Page’s success is his unique “All Ego” brand, which appeals to fans both inside and outside of the ring. He is a prominent performer in NXT because of his dedication to his character and capacity for audience engagement. Page is a multifaceted icon in the wrestling industry, and his influence is seen not just through his matches but also via his merchandising as he continues to leave his mark.
To sum up, Ethan Page’s experience in WWE NXT and his successes with Ringside Collectibles highlight his adaptability and popularity. Because of his captivating “All Ego” attitude, he is now a well-known personality in professional wrestling.